The year is 2019, and the days of animal furs are behind us in big ways. Big fashion houses like Gucci, Michael Kors,Maison Margiela, Versace, Stella McCartney,Giorgio Armani, and Furla have said goodbye to using real fur in their fashions. The legendary Donatella Versace was even quoted on the topic saying ““Fur? I am out of that.” To go with Donatella’s theme of quitting fur, Gucci’s creative director Alessandro Michele talked on the subject ,”..You need to decide...And at the end,I thought, it’s like when you have to stop smoking. You know that it is something that is not good for you, but you love it. But it’s not good. So at the end, you just have to take your box of cigarettes and throw it in the bin, and that’s it because after, you feel much better.” As an industry we are accustomed to seeing real animal furs on the runway, but with these major steps this generation is changing the way we feel and talk about fur in big ways.
As an earth we are becoming more conscious and responsible for how we are treating animals, humans,fashions and our planet in general. The best part of this faux fur takeover is how beautiful, fun, and fashionable faux fur can be. Especially within Area Stars cold weather accessories lines with faux fur everything from mittens and vests to trapper and baseball hats.